By Abbie S. Fink, Copper Anvils Chairperson

I had the great pleasure of chairing this year’s PRSA Phoenix Copper Anvil Award – Jumping Through Hoops, The Best in Public Relations.

We had a great group of volunteers including Felice Appell, APR, Cynde Cerf-Dehmer, Bridget Daly, Sarah Geiger, Stephanie Lough, Liam O’Mahony, APR, and Marina Renneke, APR that made the night truly memorable for all the attendees.

Our Sponsors that Jump Through Hoops

Many thanks to the businesses and organizations that have jumped through hoops to assist PRSA in funding scholarships for ASU and NAU students interested in launching a public relations career.

• ASU Gammage
• Celtic Bella
• Chandler Center for the Arts
• Chandler Hilton
• Cold Stone Creamery
• Cynde Cerf-Dehmer
• FireSky Resort and Spa
• Goettl Air Conditioning
• Hilton Phoenix Chandler
• HMA Public Relations
• Hotel Valley Ho
• Media Watch AZ
• Ocean Prime
• philosophy
• Phoenix Sports Regional Commission
• Phoenix Art Museum
• Pointe Hilton Squaw Peak Resort
• Pointe Hilton Tapatio Cliffs Resort
• SEA LIFE Arizona
• U-SWIRL Frozen Yogurt
• Weight Watchers of Arizona

We also awarded the 2011 PRSA Phoenix Student Scholarship to Sara Steffan, a junior at the Cronkite School and the Barretts Honor College at Arizona State University.

Congratulations to all the finalists – a complete list of winners is below:

Community Relations Category

• Award of Merit Winner
  Cramer-Krasselt
  “PCH Scores Big With Comeback Student Athlete of the Year”

• Award of Merit Winner
  HMA Public Relations
  “30 Years, 30 Things”
• Award of Merit Winner
  Neighborhood Housing Services of Phoenix
  “NHS Phoenix Takes a Stand Against Foreclosure Scams”

Crisis Communications Category

• Copper Anvil Award Winner
  City of Tempe
  “Tempe Town Lake Dam Recovery”

Integrated Communications, Consumer Category

• Award of Merit Winner
  Gordon C. James Public Relations
  “Shea Homes Arizona: When You Care, It Shows”
• Award of Merit Winner
  Southwest Ambulance
  “Southwest Critical”
• Award of Merit Winner
  The Lavidge Company
  “Safari Drive Scottsdale Re-Launch”

Integrated Communications, Govt. & Non-Profit Category

• Award of Merit Winner
  BAE Systems
  “Ultra Lightweight Warrior Campaign”

Digital/Social Media Category

• Award of Merit Winner
  Ideas Collide
  “Hot Spots Interactive FB Map”
• Copper Anvil Award Winner
  The Martz Agency
  “She Colors My Day”
• Copper Anvil Award Winner
  The Lavidge Company
  “Arizona Grand Resort Social Media Launch”
• Copper Anvil Award Winner
  Ideas Collide
  “Wanna Go, Wanna Bring”

Multicultural Communications Category

• Copper Anvil Award Winner
  Cramer-Krasselt
  “C-K Propels Cox’s Profile in Hispanic Media to New Heights”

Public Affairs Category

• Copper Anvil Award Winner
  AAA Arizona
  “Move Over Arizona”
• Copper Anvil Award Winner
  Cramer-Krasselt
  “Count on Us”

Reputation Management – Business Category

• Award of Merit Winner
  Cramer-Krasselt
  “Strategic PR Conveys Positive Change in Arizona’s Mental Health System
• Award of Merit Winner
  Southwest Ambulance
  “Southwest Ambulance Thank You Campaign”

Special Events 1-7 Days Category

• Award of Merit Winner
  Southwest Ambulance
  “Candy for Troops”
• Copper Anvil Award Winner
  Allison & Partners
  “Crustacean Invasion”
• Copper Anvil Award Winner
  Cramer-Krasselt
  “Phoenix Children’s Celebrates the Opening of a Major Expansion”
• Copper Anvil Award Winner
  HMA Public Relations
  “Boys & Girls Clubs of Greater Scottsdale Celebrate Youth Gala and Auction”
• Copper Anvil Award Winner
  Moses Anshell
  “Arizona Wine Week”
• Copper Anvil Award Winner
  The Lavidge Company
  “Celebrity Fight Night”

Special Events More Than 7 Days Category

• Copper Anvil Award Winner
  Allison & Partners
  “Honoring the Navajo Code Talkers”
• Copper Anvil Award Winner
  Phoenix VA Health Care System
  “Defending Freedom, Protecting Dreams”

Innovation & Technology Category

• Copper Anvil Winner
  BAE Systems
  “BAE Systems Ultra Lightweight Warrior Interactive Video”

Publications: Annual Report Category

• Copper Anvil Winner
  Society of St. Vincent de Paul, Phoenix
  “Society of St. Vincent de Paul – Phoenix Council”

Publications: Direct Mail Category

• Award of Merit Winner
  Society of St. Vincent de Paul, Phoenix
  “Spring 2010 Direct Mail Campaign”

Publicity/Promotion Category

• Copper Anvil Winner
  DC Ranch Community Council
  “Expanding and Rebranding the Tour de Scottsdale”
• Copper Anvil Winner
  Greater Phoenix Convention & Visitors Bureau
  “Deux par Deux – Le Petit Magazine”

Special Events Category

• Award of Merit Winner
  Southwest Ambulance
  “Southwest Ambulance Star of Life”

Additional awards are available for $55 each.  Please email Abbie S. Fink at afink@hmapr.com with your order information and credit card number.  Please include the name of the entry and shipping information. Please allow 3-4 weeks for delivery.