Earlier this year, the PRSA Leadership Assembly voted to increase the cost of PRSA dues in the regular membership category by $30, starting in 2012. It is the first time in 10 years that PRSA has increased the cost of membership. As a result, the organization is increasing member benefits:

• Webinars included free with PRSA membership. PRSA will offer its entire catalogue of professional development webinars to its members — for free — starting in 2012. This represents nearly $2,000 in annual savings for members who currently participate in one PRSA webinar per month.

• PRSA will develop webinars exclusively for local Chapter use in creating local professional development programs.

• Loyalty programs to reward PRSA’s most-involved members. PRSA is planning to create and implement loyalty marketing programs based on member involvement.

For more information about the dues increase, review the PRSA 2012 Dues FAQs. Additional details on member benefits can be found here.