PR Tactics: Hanging out “On Air” with Google+

By Ryan Zuk, APR, Phoenix PRSA Board Member Google officially launched Hangouts On Air May 7th, a live video streaming product associated with its Google+ social network. The feature had been introduced last September for select users, such as celebrities and journalists, to broadcast Google+ video hangouts. The broader public release of Hangouts On Air means…

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PR Tactics: Pining over Pinterest?

Talk about widespread awareness – Pinterest, the pinboard-style photo sharing site that lets users organize images by theme, has rapidly become the third most popular social network with 104 million total February visits (behind only Facebook with 7 billion and Twitter with 182 million) according to a report by Experian Marketing Services. If you remain among…

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Discount for PRSA Phoenix Members on IABC Luncheon

April 19 Luncheon: ‘Crisis Communication in the Age of Social Media’ So many times, the PR department is caught off-guard by embarrassing or negative news, yet it is those very people who then must help dig the organization out from the onslaught of negative media attention. And today, with the instantaneous nature of social media,…

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Video Recap: Consumer Trends Presentation with Paul Leinberger

Check out the video below to learn more about our April professional development luncheon featuring Paul Leinberger of The Futures Company. He brings new insights on consumer expectations, the economy and its impact on spending, and finally how we can capitalize on these insights in the continually evolving marcomm climate.  

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PRSA Media Breakfast: May 17 Magazine Media

Thursday May 17, 2012 – Thursday May 17, 2012 Maizie’s Café & Bistro Map and Directions | Register Description: Join us for the next PRSA Phoenix Media Breakfast which will feature editors from local magazines throughout the Valley. The panel will include Tishin Donkersley, editor of Green Living Magazine, Michelle Glicksman, editor of So Scottsdale!,…

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PR Tactics: Make Customers Care with Brand Journalism

Brand journalism and content marketing focus on creating news and educational material that benefits the recipients of your messages, and in time encourages them to become your customers or advocates. Phoenix PRSA Board Member Ryan Zuk, APR, looks at how practitioners and agencies can support these strategies by making online newsrooms their foundation.

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