Avoid Institutional Narcissism

By Ann Wylie   You’re so vain, you probably think this piece is about you Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns out the more narcissistic executives are, the more likely they are to overrate their skills and make bad business moves. In one 2010…

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Ann Wylie Workshop & Luncheon: Catch Your Readers

Event Partnership with IABC Phoenix May 15, 2013 from 8:30 am – 1:00 pm at ABIL Conference Center Whether you’re writing an article for your company’s internal newsletter, a feature for a consumer publication or a white paper for a B2B audience, you face the same challenges: communicating your message effectively and making sure your…

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Join PRSA and Save This Month

New members will save on the membership initiation fee ($65 value) when they join the PRSA national as a regular member through February 5! Use promo code JAN13 on your application and take advantage of the discount. There are a variety of ways to save based on experience in the profession. For details, visit the…

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Tips on Measuring Your Communication Programs


How to Set Measurable Objectives Courtesy of Angela Sinickas, ABC (originally posted by IABC Phoenix) What makes your program successful might be quite different from what makes another company’s program successful in the eyes of its management. That’s why the starting point should be setting objectives for your program — and making them measurable objectives….

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ASU Scholarship Recipients Share Experiences from 2012 PRSSA National Conference

Arizona State University students who received scholarships from PRSA Phoenix to attend the 2012 PRSSA National Conference share their experiences in the following blog posts: Nicole Barrett:Connection + inspiration = key messages Meg Krivanec: Going global offers new PR direction Emily Pomilio: Twitter founder shares advice on navigating life, career Samantha Egan: Passion powers PR…

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PRSA Phoenix Chapter Survey Charts Membership Value, Guides 2013 Programming

Thank you to all members who participated in our 2012 PRSA Phoenix survey. Member responses revealed a variety of interesting facts about our Chapter, shared here for your reference and in use by various programming committees for 2013 planning. Additional comments and suggestions are always welcome. Topline results: Respondents rated their satisfaction and value derived…

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