Tips on Measuring Your Communication Programs


How to Set Measurable Objectives Courtesy of Angela Sinickas, ABC (originally posted by IABC Phoenix) What makes your program successful might be quite different from what makes another company’s program successful in the eyes of its management. That’s why the starting point should be setting objectives for your program — and making them measurable objectives….

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ASU Scholarship Recipients Share Experiences from 2012 PRSSA National Conference

Arizona State University students who received scholarships from PRSA Phoenix to attend the 2012 PRSSA National Conference share their experiences in the following blog posts: Nicole Barrett:Connection + inspiration = key messages Meg Krivanec: Going global offers new PR direction Emily Pomilio: Twitter founder shares advice on navigating life, career Samantha Egan: Passion powers PR…

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PRSA Phoenix Chapter Survey Charts Membership Value, Guides 2013 Programming

Thank you to all members who participated in our 2012 PRSA Phoenix survey. Member responses revealed a variety of interesting facts about our Chapter, shared here for your reference and in use by various programming committees for 2013 planning. Additional comments and suggestions are always welcome. Topline results: Respondents rated their satisfaction and value derived…

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A Message from the Chapter President: Time to Give Thanks…

Time to Give Thanks… With Thanksgiving only a couple days away, it’s only natural for everyone to reflect on what they are grateful for this year. There is no better time than now to recognize the countless volunteers from PRSA Phoenix that have given their time, talent and treasury to enhance our organization. I am…

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Protect and Manage Client’s Online Reputation with Curated Results

PRSA International Conference 2012 Session Re-cap by Ashley Oakes In the world of PR, continuous adaptation and flexibility is the only way to survive for both yourself and your clients. Delving into the online space is now a must for public relations practitioners, but not just with regards to social media. Being able to spread…

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PR Tactics: Lab partners immerse PR students in agency life

PR labs at universities across the country are giving students more than a creative outlet, they’re providing real-world experience, and an opportunity to build their portfolio and core skills. Phoenix PRSA Board Member Ryan Zuk, APR, explores a few PR labs to see how they are training a new crop of students in his post,…

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