PRSSA Scholarship Now Available

Do you know a talented ASU or NAU PRSSA student who is deserving of a $1,000 scholarship? Every year PRSA Phoenix awards a scholarship to one student from each school. Applicants must be currently enrolled at Arizona State University or Northern Arizona University, active members of their PRSSA chapter and display an outstanding dedication to…

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PRSSA National Conference Inspires NAU Students

Special to PRSA Phoenix. Written by NAU students who attended this year’s PRSSA National Conference. Phoenix PRSA supports our Public Relations Student Society of America (PRSSA) chapters and recently extended scholarships to several students representing Northern Arizona University’s PRSSA chapter. NAU PRSSA President Emily Martin and NAU PRSSA Member Natasha Perkins reflect on their experience at…

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How Charles Ramsey, The NFL Draft And A Presidential Election Can Help You Land Your Next Big Media Hit

By Michael Smart *Originally posted on ComPRehension. Tying your company into what’s already on the media agenda is a great way to boost the newsworthiness of your pitch angles. McDonald’s struck an excellent balance this week when reacting to the benevolent neighbor who rescued the three abducted Cleveland women. Charles Ramsey mentioned McDonald’s in both…

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The verb is the story

‘Spank those naughty little oxidants’ “A story should be a verb, not a noun.” — Byron Dobell, former editor of Esquire And when it comes to your headline, the verb is the story. The sexier the verb, the sexier the story. That’s why I love the cheeky verb in this headline, from Vitaminwater: “Spank those…

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Are your words dangerous?

By Ann Wylie Convoluted terms scare readers off “Words are all we have.” — Samuel Beckett, Irish writer, dramatist and poet Which of these food additives is more dangerous: Hnegripitrom or Magnalroxate? Most people said the more difficult to pronounce Hnegripitrom was the most hazardous in a 2006 study by Hyunjin Song and Norbert Schwarz…

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Avoid Institutional Narcissism

By Ann Wylie   You’re so vain, you probably think this piece is about you Richard Roll, an economics professor at the University of California, Los Angeles, studies narcissism in CEOs. Turns out the more narcissistic executives are, the more likely they are to overrate their skills and make bad business moves. In one 2010…

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