The Public Relations Society of America’s Phoenix Chapter (PRSA Phoenix) awarded 10 Copper Anvils and 14 Awards of Merit during its annual Copper Anvil Awards, a program that recognizes outstanding public relations tactics and campaigns that incorporate effective research, planning, execution and evaluation, reflecting the highest standards of performance in public relations in for-profit and not-for-profit settings.
2012 Copper Anvil Award winners:
- Publicity/Promotion: Op-Ed or Editorial – HMA Public Relations and The Boys & Girls Clubs of Greater Scottsdale – Boys & Girls Clubs Makes a Positive Impact
- Publicity/Promotion: Op-Ed or Editorial – Valley Forward Association – Valley Forward Goes Statewide
- Public Affairs Campaign: Government, Association and Non-Profits – AAA Arizona – AAA Gives Child Passenger Safety a Boost
- Public Affairs Campaign: Government, Association and Non-Profits – ASU Cronkite School PR Lab – 21 or Too Young Campaign to Reduce Underage Drinking
- Internal Communications Campaign – Allison+Partners and COPD Alliance – COPD Prepared
- Special Events or Observances One to Seven Days: Government, Association and Non-Profits – The Allstate Foundation – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground
- Digital/Social Media Campaign – Ideas Collide and Best Western International – Be a Travel Hero
- Corporate Social Responsibility Campaign: Business – Humana and Coyne Public Relations – Humana Leads by Example with Tobacco-Free Hiring Initiative
- Reputation Management Campaign – Gordon C. James Public Relations – Highlighting a Hidden Epidemic Through the National Lens of the Penn State Scandal
- Reputation Management Campaign – Valley Forward Association – Valley Forward Goes Statewide
2012 Award of Merit winners:
- Innovation and Technology – American Traffic Solutions – ViolationInfo.com Redesign
- Publications: Print Newsletter/Magazine – Gordon C. James Public Relations – Rays of Light: Stories of Hope and Health
- Publications: Electronic Newsletter/Magazine – American Traffic Solutions – Road Safety Ink Newsletter
- Annual Report – HMA Public Relations and The Hopi Tribe – Annual Report for The Hopi Tribe
- Publications: Brochure – Rural/Metro Corporation – Rural/Metro Brochure
- Publicity/Promotion: Feature Story – HMA Public Relations – Cancer’s Newest Enemy
- Publicity/Promotion: Feature Story – Ideas Collide and Macayo’s Mexican Kitchen – Check Yes for Chimi
- Special Events or Observances One to Seven Days: Business Products and Services – Allison+Partners – The Debut of the Inaugural Semper Fidelis All-American Bowl
- Special Events or Observances One to Seven Days: Government, Association and Non-Profits – Allison+Partners – Bringing the King to Phoenix: Launching a Hip-Shaking, Ground Breaking New Exhibit
- Special Events or Observances One to Seven Days: Government, Association and Non-Profits – The Lavidge Company – Banner MD Anderson Cancer Center “Night of Hope”
- Digital/Social Media Campaign – American Traffic Solutions – Utilizing Social Media to Compel Drivers to Stop on Red
- Digital/Social Media Campaign – Ideas Collide and Best Western International –Fastest Way to a Free Night
- Digital/Social Media Campaign – Rural/Metro Corporation – Rural/Metro Website Restructuring
- Internal Communications Campaign – The Allstate Foundation – Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground
During the “Ideas Come to Light”-themed event, which took place at Hotel Palomar in downtown Phoenix on August 23, two scholarships were also granted on behalf of the chapter to Arizona State University student Emily Pomilio and Northern Arizona University student Sara Martin, respectively, to pursue their public relations-related education.
“In addition to granting these annual scholarships, I am pleased to announce that earlier this year, our chapter committed to underwrite $15,000 over the next three years in support of the development of the PR Lab at ASU,” said Christie Silverstein, APR, president of PRSA Phoenix. “We strongly believe that our chapter will benefit immensely from supporting this program that allows students to obtain real-world experience by working on public relations campaigns for actual clients in the Valley.”
For the first time in several years, a new-look for the award was also debuted at the event and given to all honorees.
“Designed by local artist Adam Carter, the new award is meant to symbolize the process that goes into a successful public relations campaign or tactic,” said Copper Anvil committee chair Cynde Cerf. “Often, people only see the final result of a public relations campaign or tactic and not the hard work and effort behind it. As public relations practitioners, we know it’s the process of getting to the result that is at the heart of the achievement.”
The event was sponsored by AAA Arizona, Allstate, American Traffic Solutions, Anamorphics, Inc., APS, Gordon C. James Public Relations, kool. Party Rentals, Olson Communications and R&R Partners.
The Public Relations Society of America (PRSA) is the world’s largest and most prominent organization dedicated to the professional development and advocacy of public relations practitioners.
The Phoenix chapter is one of the largest in the nation, serving more than 300 public relations and communications professionals in a variety of industries. Our members include counseling firms and agencies, educational and governmental institutions, service organizations, corporate entities and independent practitioners.
PRSA Phoenix offers its members opportunities to advance their careers through events, awards programs, accreditation and a variety of skill-building resources. Special Interest Groups provide additional support and networking opportunities for select members.
A 15-member board of directors governs PRSA Phoenix. The membership elects all leaders, and each serves a three-year term. PRSA was founded in Arizona in 1961, and the Phoenix chapter has since become one of the most recognized chapters nationwide.