As a member of PRSA, you have access to an abundance of resources to help you be the best PR pro you can be. Every month, PRSA organizes webinars with national experts in the public relations field covering a wide range of topics to keep you at the top of your game. You’re able to watch the webinars live or view past webinars in their vast library, all for free.
For any PR professional, getting the story right is critical to having a successful pitch and getting the attention and coverage that you’re looking for. There are currently three webinars in the PRSA library that can help you make the most of the stories you’re sharing:
A Branding Story: Tips for Transforming Negative Narratives into Positives
Available until June 27, 2018
Brand and reputation management efforts are important for all organizations. Typically, these efforts are more pronounced within for profit organizations, which typically use branding to build and manage organizational reputation and to sell products. However, government organizations and nonprofit organizations also have brand and reputation obligations that sometimes go unrecognized. Participants will learn that through customer service, organizational pride efforts and storytelling, organizations can take control of their own brands and help build fact-based narratives in media environments that can sometimes come across as less than fully balanced.
6 Tips on How to Identify and Generate Positive Stories
Have you ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good things to be said about a company to drown out one negative impression. Learn how to identify and promote positive stories within your company to news media, influencers and target customers.
CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand
Available until May 17, 2019.
How do you get your CSR work to cut through social and traditional media overload? This session will feature the Silver Anvil award-winning effort that helped elevate a leading company from No. 5 to No. 1 in just one year in its industry category in Fortune’s World’s Most Admired. Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. From powerful storytelling at a personal level to a methodical approach to ensuring visibility and on-point messaging, explore the best practices that drove this successful initiative.
You can access these webinars and more on demand at http://apps.prsa.org/Learning/Calendar/list/webinarrecordings.
You can also see the upcoming schedule of live webinars at http://apps.prsa.org/Learning/Calendar/list/webinars .