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PR Lessons from #Blizzard2016

I was recently elected to the Executive Committee of the PRSA Health Academy, one of the largest sections within PRSA that provides programming and professional development opportunities for PR professionals in the health care industry. Last week, I had the opportunity to attend the annual Health Academy Executive Committee meeting at PRSA headquarters in New… Read More

A Message From Our Chapter President

Dear Fellow PRSA members, As I reflect back on this year and my term as President comes to an end, I’m inspired by the fact that the Phoenix Chapter is one of the strongest, biggest and financially healthy chapters in the country. But this didn’t happen overnight. It’s taken years of dedication, hard work and… Read More

What is Native Advertising?

At the PRSA International Conference, I was surprised to see a session with “Advertising” in the headline jammed with eager communications professionals. As a public relations practitioner, rarely, if ever, have I been responsible for advertising, with the exception of a few Facebook ads. But there’s a new kid in the marketing and communications playground… Read More

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