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Newsjacking Done Right at the PRSA International Conference

By Rachel Brockway, PR account supervisor, Serendipit Consulting Recently I was able to attend an amazing professional development conference, the 2018 PRSA International Conference in Austin. While there were so many great sessions, my favorite session was “Newsjacking: How PR Pros Can Capitalize on Real-Time Journalist Insights to Succeed at Major Events” by Natan Edelsburg,… Read More

What I Learned in Bat City

By Felice Appell, APR On Saturday, October 6, 2018, I headed to Austin, TX, also known as “Bat City” because every March through October the downtown area hosts the world’s largest urban bat colony – 1.5 million bats, to be exact. But instead of witnessing bats emerge at sundown from the Ann W. Richards Congress… Read More


In 2018, the PRSA Phoenix Chapter will award two separate $1,500 scholarships to underwrite professional development expenses related to registration and travel costs to attend PRSA International Conference on October 7-9, 2018 in Austin, Texas. . Applicants must be an active member of PRSA Phoenix for at least six months prior to applying and must… Read More

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