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Are You Ready to Provide Ethics Counsel?

A look inside the discussion from the ethics course, PRSA International Conference By Paula L. Pedene APR, Fellow PRSA Ethics concerns an individual’s moral judgements about right and wrong and the decision to behave morally.  In our role as public relations practitioners, we can be on the forefront of providing ethical information and guidelines for… Read More
 

#PRSAICON – Beyond Engagement

By Alison Bailin Batz, senior account executive at HMA Last week, I published a post with some of my favorite highlights (and one lowlight) from last week’s PRSA International Conference. Perhaps the only glaring omission from that post was sharing anything from my favorite session of the conference, Mike McDougall’s “Beyond Engagement” breakout. But, I… Read More
 

From Indianapolis with Love – Recapping the PRSA International Conference

By Alison Bailin Batz, senior account executive at HMA Public Relations A few weeks ago, I had the honor of joining several delegates from PRSA Phoenix – not to mention friends from agencies and brands across the globe – at my first-ever PRSA International Conference. (Special thanks to PRSA Phoenix for granting me a scholarship to… Read More

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