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, AZ ,

September 25, 2018

12:00 PM (AZ Time) 3:00 PM EDT

PRSA Webinar: Driving Earned Media and Student, Alumni and Community Engagement through Record Breaking Experiences

Driving Earned Media and Student, Alumni and Community Engagement through Record Breaking Experiences

Live Sept. 25, 2018 3–4 p.m. EDT
On-Demand, available Oct. 2
Full Price: $200
PRSA Members: Free!

Register Now

Designed for those who work in higher education, this fun and energetic webinar will share examples of how universities are creating unique and engaging events centered around record breaking experiences. Examples include the Most sandwiches made in an hour by Temple University (and donating them to nearby homeless shelters) and the Most backpacks stuffed with school supplies in one hour by Brown University.

The result creates memories that last a lifetime and drives earned media, generates community goodwill, and engages student and alumni.

By the conclusion of this webinar, attendees will:

  • Understand how GWR works with universities to drive awareness and engagement, and instill a sense of school pride
  • Share specific examples and case studies with colleagues to spark conversation
  • Leverage the power of the Guinness World Records brand around a homecoming, welcome week or fundraising event
  • Tap into the creative process behind record breaking and how it can relate to a university’s goals and KPI’s

Arizona Heritage Center at Papago Park
1300 N. College Ave. Tempe, AZ 85281,

September 27, 2018

5:30 p.m. - 9 p.m.

2018 PRSA Phoenix Copper Anvil Awards Ceremony






Join PRSA Phoenix as the industry comes together to showcase the best in communications at the 2018 Copper Anvil Awards ceremony. Don’t miss the chance to have your moment in the spotlight and applaud your PR co-stars for the best performances in the biz this past year.

In addition to the presentation of awards, this year’s event will feature a nationally recognized guest speaker who will share cutting-edge trends from a recent survey of journalists, along with complimentary tours of the Arizona Historical Society Museum for all attendees.

Proceeds from the event benefit the PRSA Phoenix scholarship fund, which supports PR professionals of the future through the Public Relations Student Society of America (PRSSA) chapters at both ASU and NAU. This year’s scholarship recipients will be announced at the event.

Phoenix City Grille
5816 North 16th Street Phoenix , AZ 85016,

November 6, 2018

11:30 a.m. to 1 p.m.

PRSA Phoenix Lunch & Learn: Beyond Metrics: The Importance of Measurement in PR

Much of PR’s impact isn’t always tangible or immediate, which can leave marketing and communications professionals having difficulty in measuring public relations efforts and overall ROI.

Have you ever wanted to know how to justify your PR’s impact on revenue? Do you need to prove your impact on the overall business objectives a result from your PR activity? Or how about which tools can be used to obtain quantifiable metrics?

Join us November 6 for a Lunch & Learn with Brent Diggins, an agency partner and managing director of measurement + analytics for Allison+Partners.

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