Much of PR’s impact isn’t always tangible or immediate, which can leave marketing and communications professionals having difficulty in measuring public relations efforts and overall ROI.
Have you ever wanted to know how to justify your PR’s impact on revenue? Do you need to prove your impact on the overall business objectives a result from your PR activity? Or how about which tools can be used to obtain quantifiable metrics?
Join PRSA Phoenix for our first webinar featuring keynote speaker John Martin McDonald presenting “Crisis Management - You Don’t Have To Be Big To Be Ready.”
To show our appreciation, this webinar is offered exclusively for our PRSA Phoenix members!
We will provide helpful and actionable information that will help you plan for and respond to a crisis regardless of your business size. We’ll cover four areas:
Come help us celebrate our very own PRSA Phoenix Chapter Board Member, Amy McConnell, Public Information Officer at the City of Mesa Transportation Department, for earning her accreditation. We will celebrate Amy’s APR achievement during a happy hour networking event with light appetizers on Nov 28 at Salut Kitchen Bar in Tempe.
Interested in earning your APR? Our PRSA Phoenix Chapter Accreditation Chair, Melany Stroupe, will be on hand to answer any questions you have about the process. She can share inside knowledge on exactly what the certification is, the support PRSA Phoenix provides, and why it will leverage YOUR career and aspirations.
Already earned your APR? Your registration for this event is complimentary! Register
The prestigious Accredited in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective and sound professional judgment.