PRSA-Phoenix Blog Post Submission Guidelines
Our Target Audience
Public relations professionals, students, and anyone interested in learning about public relations, social media, marketing, and media relations.
Potential Blog Themes
We are open to various topics and themes within the field of public relations but here are some common themes:
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Spotlight on Success: Feature success stories and case studies of PR campaigns that achieved impactful results.
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Industry Insights: Explore current trends, challenges, and innovations in public relations.
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Behind the Scenes: Provide a behind-the-scenes look at the daily work and challenges faced by PR professionals.
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Expert Interviews: Feature thought leaders and experts in public relations, social media, and marketing.
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Education: Fundamental concepts, best practices, and emerging trends in PR.
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Member Showcases: Showcase the work and achievements of your PRSA-Phoenix chapter members.
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Innovations in Communication: Explore new technologies, tools, and communication strategies that impact the PR landscape.
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Global Perspectives: Share insights into international PR practices and cultural considerations for global campaigns.
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Advocacy and Social Impact: Discuss the role of PR in supporting social causes, community engagement, and corporate social responsibility.
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PR in the Digital Age: The challenges and opportunities in the digital era, including social media, online reputation management, and influencer partnerships.
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Diversity and Inclusion in PR: Address the importance of diversity in the PR industry and share strategies for creating more inclusive campaigns.
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In-House vs. Agency Perspectives: Compare and contrast the experiences of PR professionals working in-house versus those in agency settings.
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Tools of the Trade: Review and recommend useful tools, apps, and resources for PR practitioners.
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Adapting to Change: Explore how PR professionals can adapt to industry changes, technological advancements, and shifts in public opinion.
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Mentorship and Professional Development: Guide career development, mentorship, and continuous learning for PR professionals at different career stages.
Blog Length
The ideal length and format for blog posts can vary based on the complexity of the topic. However, here are some general recommendations:
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Short Form (500-800 words):
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Suitable for quick updates, news, or brief insights.
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Easy to consume, especially for busy professionals.
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Focus on a single key point or idea.
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Medium Form (800-1,200 words):
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Allows for a more in-depth exploration of a topic.
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Suitable for providing a comprehensive overview or analysis.
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Includes more context, examples, and possibly case studies.
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Long Form (1,200+ words):
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A comprehensive exploration of a complex topic.
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Suitable for thought leadership pieces, in-depth analyses, or detailed guides.
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Can include multiple sub-sections and visuals for better readability.
Blog Format Guidelines
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Adhere to AP Style.
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Various tones and styles are accepted, as long as they align with the theme of public relations.
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Provide a clear and engaging introduction that outlines what the reader can expect.
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Organize content into clear sections or subheadings.
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Use short paragraphs for easy readability.
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Incorporate bullet points or numbered lists for key takeaways.
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Include visuals (images, infographics) to break up text and enhance understanding.
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Summarize key points and restate the main message.
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Incorporate relevant images, infographics, or videos to enhance engagement.
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Ensure images are high quality and support the content.
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Use relevant keywords naturally throughout the content.
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Break up text with subheadings, bullet points, and visuals.
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Thoroughly edit and proofread each post before submitting.
Frequency of Posts
We welcome blog posts from all members and aim to publish weekly.
Author Attribution
We will include an attribution to contributors. Although not necessary, we welcome a brief bio and photo.
Engagement and Interaction
Guidelines for handling feedback and questions are to be determined if comments are enabled.
Promotion and Sharing
PRSA-Phoenix will promote blogs through social media channels (X, Facebook, and LinkedIn). Members are encouraged to promote their blogs on social media and tag PRSA-Phoenix. PRSA-Phoenix will amplify blogs shared by authors on personal social media channels.
Submission, Review and Approval:
Pitch us your blog idea in a few short sentences any day of the week. We will get back to you within 48 hours to finalize your deadline. We are committed to creating a submission schedule that works for you.
Images and Copyright
Choose images that are high-resolution and relevant to the content of your blog post. Use visuals that enhance understanding and engagement. Use images from reputable sources that provide licenses for commercial use or are labeled for reuse, such as stock photo websites. Consider creating your infographics, charts, or illustrations to add a unique touch to your content. If required by the image license, provide proper attribution to the creator or source. Include attribution information within the blog post or in a credits section. Avoid using images without proper permissions or licenses. Respect copyright laws and intellectual property rights.
Metrics and Analytics
We will track the success of blog posts by monitoring page views and social media engagement.
