PRSA Phoenix - Copper Anvils Entries

Submit Your Entries for the Copper Anvils

Eligibility

The Copper Anvil Awards is open to all public relations and related industry professionals in Arizona. To be eligible, at least some part of the project must have occurred in the previous year and have been completed by May 31 of this year.

Judging Criteria

Entries are not judged against others in the same category. Instead, all entries are judged on a 20-point scale, 5 points in each of the following categories: research, planning, execution and results.
Each entry will be judged by two judges.
Judges’ scores will be combined for an average of 20 possible points per entry.
Entries receiving 17.5 or more points are eligible for a Copper Anvil.
Entries receiving 15-17.49 points are eligible for an Award of Merit.
The judges may award multiple winners or no winners, based on the total points each entry receives.
Judges reserve the right to move entries to alternative categories that they believe to be more appropriate.
All judging is conducted by another PRSA chapter located in the U.S. The decision of the judges is final.
PRSA Phoenix reserves the right to exclude any entry for any reason.

Entry Fees:

MEMBERS
Early Bird Pricing: $75 for one entry OR $300 for five entries (one free entry)
Final Pricing: $100 for one entry OR $400 for five entries (one free entry)

NONMEMBERS
Early Bird Pricing: $125 for one entry OR $500 for five entries (one free entry)
Final Pricing: $150 for one entry OR $600 for five entries (one free entry)

Entry Guidelines

Entry Guidelines for Campaigns and Tactics

You may submit as many entries as you wish, but each entry must be accompanied by a separate entry form and payment.

At least some part of the project must have occurred in the previous year and been completed by May 31 of this year.

Each entry must include a concise summary of no more than two pages addressing the four criteria-- research, planning, execution, and evaluation. The two-page summary should be typed using no smaller than 10-point font and one-inch margins. Entries not following these specifications will lose points or may be disqualified from the judging process.

The concise two-page summary is the most important page of your entry. Each entry should begin with a 50-word synopsis summarizing your entry and the remainder should address the following criteria. Each section is worth 5 points.

Research/Situational Analysis
Identify the specific public relations challenges and opportunities, define which formal or informal research methodologies were used and why, and show how your research and analysis were integrated into the program.

Planning
State primary public relations goals and specific measurable objectives. Identify primary and secondary audiences and list them in order of importance. List resources available (or limitations) including budget, time and personnel.

Execution
Describe the techniques and approaches used, why they were used and difficulties encountered in achieving the program’s objectives. Budget figures must be included here.

Results/Evaluation
Measure and evaluate results against objectives. Outcomes can be measured utilizing a variety of techniques, such as surveys, attendance at events, informal feedback, and correspondence from customers, employees and management, news articles and letters to the editor.

Entries should include any supporting materials referenced in the two-page summary. A company logo, client logo and/or project logo (EPS and JPG versions) must accompany each entry.

Make sure that all of your materials are labeled with Entrant’s Name, Organization, Category and Subcategory, if applicable.

Entry Guidelines for Organization Awards Submission

You may submit as many entries as you wish, but each entry must be accompanied by a separate entry form and payment.

The two-page summary should be typed using no smaller than 10-point font and one-inch margins. Entries not following these specifications will lose points or may be disqualified from the judging process.

The concise two-page summary is the most important page of your entry and should address the following criteria. Each section is worth 5 points.

Overview
Provide a brief overview of the agency, team or individual, including practice areas in which the organization operates and a list of major accounts and/or top campaigns executed in the previous year. (500-word max) 5 points

Achievements
In bullet-list form, include up to 10 agency or individual achievements in the previous year. 10 points

Client Testimonials and Team Photo (only for agency and team submission)
Include at least one client testimonial and one high-resolution team photo. 5 Points

Letter of Recommendation and Headshot (only for individual awards)
Include at least one letter of recommendation and a high-resolution headshot. 5 Points